Disney+ is bringing the world of Percy Jackson and the Olympians to New York City’s Empire State Building with “Olympus Awaits,” a new immersive experience celebrating the show’s third season. Running November 16th through December 4th, the special activation will transform the iconic building’s 80th Floor into the mythical Throne Room of the Greek gods, complete with interactive experiences, photo opportunities and exclusive merchandise.
Included with an admission ticket to the Empire State Building Observation Deck, “Olympus Awaits” invites fans to journey to the mythical “600th Floor” and explore a Throne Room featuring towering thrones inspired by the Greek gods. Visitors can also discover hidden references to the series and potentially receive special keepsakes, including a key to Olympus. The experience will be closed November 17th and 18th for what is likely a special event.
Additional attractions include a free “Hand of Talos” photo installation on the ground floor ticketing area, exclusive Percy Jackson merchandise on the 86th Floor and a special blue treat available for purchase at the Eataly pop-up. The Empire State Building is also scheduled to feature a special “Glow from Olympus” lighting display on November 20th to celebrate the Season 3 premiere.
Percy Jackson Celebrates With Nationwide Blue Food Promotions
If you can’t make it to New York City, the celebration extends beyond NYC with “Offerings from Olympus,” a nationwide campaign featuring more than a dozen food and beverage partners offering Percy-inspired blue treats and special promotions during premiere week.
Participating businesses include Georgetown Cupcake, The Salty Donut, Tiff’s Treats, Happy Ice, J.P. Licks, Mel’s Drive-In and several New York bakeries. Special offerings range from blue velvet cupcakes and blue raspberry water ice to themed donuts, ice cream and blue croissants.
Additional promotions include:
- Utopia Bagels (11/16 – 11/20): Blue-and-white bagel [New York – four locations]
- The Dotcakes (11/16 – 11/20): Teal and blue funfetti cake + a layer of vanilla frosting + The Dotcakes’ signature dot sprinkles [New York]
- Eileen’s Special Cheesecake (11/16 – 11/20): Box of four mini cheesecakes, featuring blueberry and classic flavors topped with blue sprinkles. Fans can also enjoy a special buy-three-get-one-free offer on mini cheesecakes. [New York – one location]
- Georgetown Cupcake (11/16 – 11/20): Blue Velvet cupcake in-store and themed dozen of cupcakes available online [nationwide shipping available online; Washington, D.C. – one location]
- Lakon Paris (11/16 – 11/20): Blue croissant filled with vanilla white chocolate cheesecake cream and blue lemon jelly, topped with cotton candy, and a Tiramisu Latte finished with blue mascarpone cream. [Boston – four locations]
- Sunday Morning NYC (11/16 – 11/20): Signature cream cheese-frosted cinnamon roll with a vibrant blue twist [New York – two locations]
- The Salty Donut (11/16 – 11/20): Limited-edition blue latte and Blue Vanilla Cookie Chunk Donut [Dallas, Miami, Orlando, West Palm Beach, Washington, D.C.]
- Tiff’s Treats (11/16 – 11/20): $5 off your next cookie order with code DEMIGOD. Valid one per person on orders of $10 or more. [Online Only]
- Apollonia’s Pizzeria (11/18 – 11/22): $3 discount on a slice-and-ice-cold blue lemonade [Los Angeles – two locations]
- Happy Ice (11/16 – 11/20): Blue raspberry water ice [Los Angeles – two locations]
- J.P. Licks (11/16 – 11/22): Blue cake batter ice cream with a sweet marshmallow swirl [Boston – sixteen locations]
- Zabar’s (11/16 – 11/20): Iconic Black & White Cookie reimagined in shades of blue and light blue [New York – one location]
- Mel’s Drive-In (11/16 – 11/20): Fluffy stack of golden blueberry pancakes loaded with fresh blueberries [Los Angeles, San Francisco]
Ron is the founder and Editor-in-Chief of POC Culture. Â He is a big believer in the power and impact of pop culture and the importance of representation in media.
