Dwayne “The Rock” Johnson, New Line Cinema and Warner Bros. really want everyone to know who’s in charge. In a pretty unconventional move, a new Black Adam poster was released today, after the full theatrical poster and character posters have already dropped, with one clear message – The Rock as Black Adam is here to dominate.
With the tagline “The time of heroes is over” at the top, the poster feels more like the kind of teaser that studios often release well before a film’s premiere and before the full marketing campaign begins in force.
I appreciate the unconventional approach, and it doesn’t hurt that the art is pretty awesome. The predominantly black color palette with Johnson’s face and the Black Adam logo lit up really pops and almost seems to glow. A backlight version of this poster in theaters would look amazing.
We’re almost exactly one month away from the film’s release and it will be exciting to see what other marketing and promotional plans the film has in store.
Black Adam premieres October 21st in theaters.
THE WORLD NEEDED A HERO… IT GOT BLACK ADAM
From New Line Cinema, Dwayne Johnson stars in the action adventure “Black Adam.” The first-ever feature film to explore the story of the DC Super Hero comes to the big screen under the direction of Jaume Collet-Serra (“Jungle Cruise”).
In ancient Kahndaq, Teth Adam was bestowed the almighty powers of the gods. After using these powers for vengeance, he was imprisoned, becoming Black Adam. Nearly 5,000 years have passed and Black Adam has gone from man, to myth, to legend. Now released, his unique form of justice, born out of rage, is challenged by modern day heroes who form the Justice Society: Hawkman, Dr. Fate, Atom Smasher and Cyclone.
Johnson stars alongside Aldis Hodge (“City on a Hill,” “One Night in Miami”) as Hawkman, Noah Centineo (“To All the Boys I’ve Loved Before”) as Atom Smasher, Sarah Shahi (“Sex/Life,” “Rush Hour 3”), Marwan Kenzari (“Murder on the Orient Express,” “The Mummy”), Quintessa Swindell (“Voyagers,” “Trinkets”) as Cyclone, Mo Amer (“Mo,” “Ramy”), Bodhi Sabongui (“A Million Little Things”), and Pierce Brosnan (the “Mamma Mia!” and James Bond franchises) as Dr. Fate.
Collet-Serra directed from a screenplay written by Adam Sztykiel and Rory Haines & Sohrab Noshirvani, based on characters from DC, based on characters created by Bill Parker and C.C. Beck. The film’s producers are Beau Flynn, Hiram Garcia, Dwayne Johnson and Dany Garcia, with Toby Emmerich, Richard Brener, Dave Neustadter, Chris Pan, Walter Hamada, Adam Schlagman, Geoff Johns, Eric McLeod and Scott Sheldon executive producing.
The director’s behind-the-scenes creative team includes Oscar-nominated director of photography Lawrence Sher (“Joker”), production designer Tom Meyer (“Real Steel”), editors Mike Sale (“Red Notice,” “Skyscraper”) and John Lee (“Anyone Home?”), costume designers Kurt and Bart (“Deadpool 2,” “The Hunger Games: Mockingjay – Part 1 & 2”), Oscar-winning visual effects supervisor Bill Westenhofer (“Life of Pi,” “Wonder Woman”), and composer Lorne Balfe (“Black Widow”).
New Line Cinema Presents a Seven Bucks/Flynn Co. Production, A Jaume Collet-Serra Film, “Black Adam,” smashing into theaters and IMAX internationally beginning 19 October 2022, in North America on October 21, 2022. It will be distributed worldwide by Warner Bros. Pictures.
Ron is the founder and Editor-in-Chief of POC Culture. He is a big believer in the power and impact of pop culture and the importance of representation in media.