When the teaser trailer for the upcoming Barbie film dropped last December, it didn’t give away much. It was hard to tell from that sneak peak what the film was about. We saw little more than the main stars, Margot Robbie and Ryan Gosling, and a preview of some of the hilarious tone of the film.
Finally, Warner Bros. has released the first full trailer for Barbie, and it looks even more wild than expected. Feeling like a clash of reality and make-believe, the trailer says that it’s both for those who love Barbies and those who hate them. The humor and irreverence for the iconic dolls are apparent, and the story seems like it should have some interesting commentary on society. It looks like a splash of Toy Story, Elf and even The Matrix, all centered around Robbie and Gosling’s talents.
It’s refreshing for a studio to bring in a director like Greta Gerwig and let her play around with the story of these dolls that have been around forever and have a massive fanbase, but also have somewhat of a layered history. I love that the trailer is recognizing and embracing the fact that some people absolutely love Barbies and some can’t stand them. The question of course is what this story has to say about both groups.
Barbie premieres July 21st in the U.S. and July 19th internationally.
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.
From Oscar-nominated writer/director Greta Gerwig (“Little Women,” “Lady Bird”) comes “Barbie,” starring Oscar-nominees Margot Robbie (“Bombshell,” “I, Tonya”) and Ryan Gosling (“La La Land,” “Half Nelson”) as Barbie and Ken, alongside America Ferrera (“End of Watch,” the “How to Train Your Dragon” films), Kate McKinnon (“Bombshell,” “Yesterday”), Issa Rae (“The Photograph,” “Insecure”), Rhea Perlman (“I’ll See You in My Dreams,” “Matilda”), and Will Ferrell (the “Anchorman” films, “Talladega Nights”). The film also stars Michael Cera (“Scott Pilgrim vs. the World,” “Juno”), Ariana Greenblatt (“Avengers: Infinity War,” “65”), Ana Cruz Kayne (“Little Women”), Emma Mackey (“Emily,” “Sex Education”), Hari Nef (“Assassination Nation,” “Transparent”), Alexandra Shipp (the “X-Men” films), Kingsley Ben-Adir (“One Night in Miami,” “Peaky Blinders”), Simu Liu (“Shang-Chi and the Legend of the Ten Rings”), Ncuti Gatwa (“Sex Education”), Scott Evans (“Grace and Frankie”), Jamie Demetriou (“Cruella”), Connor Swindells (“Sex Education,” “Emma.”), Sharon Rooney (“Dumbo,” “Jerk”), Nicola Coughlan (“Bridgerton,” “Derry Girls”), Ritu Arya (“The Umbrella Academy”), Grammy Award-winning singer/songwriter Dua Lipa and Oscar-winner Helen Mirren (“The Queen”).
Gerwig directed “Barbie” from a screenplay by Gerwig & Oscar nominee Noah Baumbach (“Marriage Story,” “The Squid and the Whale”), based on Barbie by Mattel. The film’s producers are Oscar nominee David Heyman (“Marriage Story,” “Gravity”), Robbie, Tom Ackerley and Robbie Brenner, with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.
Gerwig’s creative team behind the camera included Oscar-nominated director of photography Rodrigo Prieto (“The Irishman,” “Silence,” “Brokeback Mountain”), six-time Oscar-nominated production designer Sarah Greenwood (“Beauty and the Beast,” “Anna Karenina”), editor Nick Houy (“Little Women,” “Lady Bird”), Oscar-winning costume designer Jacqueline Durran (“Little Women,” “Anna Karenina”), visual effects supervisor Glen Pratt (“Paddington 2,” “Beauty and the Beast”) and music supervisor George Drakoulias (“White Noise,” “Marriage Story”), with music by Oscar winners Mark Ronson and Andrew Wyatt (“A Star Is Born”).
Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, a NB/GG Pictures Production, a Mattel Production, “Barbie.” The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and beginning internationally on July 19, 2023.
Ron is the founder and Editor-in-Chief of POC Culture. He is a big believer in the power and impact of pop culture and the importance of representation in media.