We’re just one month away from the release of the new Space Jam sequel, and Warner Bros. released a new teaser poster and unveiled a full line of athletic tie-in merchandise from Nike and Converse.
Much like its predecessor, Space Jam: A New Legacy features an NBA superstar who has had as much of an impact in the sneaker industry as he has had on the court. While the original Space Jam didn’t have quite the robust tie-ins that the sequel will have, Michael Jordan’s Jordan XI “Space Jams” remain one of the most beloved sneakers in history.
Lebron James has followed in Jordan’s footsteps in so many ways, on and off the court, and Nike will look to continue that legacy with a full line-up of shoes and apparel for the upcoming sequel film.
As part of the merchandise reveal on Nike.com, Maverick Carter, who is a producer on the film and Lebron James’ long-time friend and Manager, talked about how it would be meaningful for kids watching Space Jam: A New Legacy to have the opportunity to wear the same shoes and apparel that the characters wear in the film.
“The biggest moment in the movie for our characters is the final game,” says Carter to Nike.com. “It culminates into this epic showdown with real consequences for everyone playing. The game matters. So when a kid sees the characters wearing Nike gear, their imagination makes the connection that Nike gives you the tools to uncover the best version of yourself.”Maverick Carter via Nike
Head over to Nike.com for additional details related to the Space Jam line. Check out the gallery of upcoming merchandise below and gear up for Space Jam: A New Legacy premiering July 16 in theaters and on HBO Max for 31 days!
Welcome to the Jam! Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event “Space Jam: A New Legacy,” from director Malcolm D. Lee and an innovative filmmaking team including Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before. It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.
James stars alongside Oscar nominee Don Cheadle (the “Avengers” films, “Hotel Rwanda”), Khris Davis (“Judas and the Black Messiah,” TV’s “Atlanta”), Sonequa Martin-Green (TV’s “The Walking Dead,” “Star Trek: Discovery”), newcomer Cedric Joe, Jeff Bergman (“Looney Tunes Cartoons”), Eric Bauza (“Looney Tunes Cartoons”), and Zendaya (upcoming “Dune,” “Malcolm & Marie”).
Lee (“Girls Trip,” “Night School”) directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Jesse Gordon and Celeste Ballard, story
by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Terence Nance. Based on “Space Jam,” written by Leo Benvenuti & Steve Rudnick and Timothy Harris & Herschel Weingrod. The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison
Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.
The director’s behind-the-scenes creative team includes director of photography Salvatore Totino (“Spider-Man: Homecoming”), animation producer Troy Nethercott (“Wonder
Park”), production designers Kevin Ishioka (“The Mule”), Akin McKenzie (Netflix’s “When They See Us”) and Clint Wallace (upcoming “Eternals”), editor Bob Ducsay (“Godzilla: King of the
Monsters,” “Star Wars Episode VIII – The Last Jedi”) and costume designer Melissa Bruning (“Rampage,” “War for the Planet of the Apes”). The music is by Kris Bowers (“Greenbook,” Netflix’s “Bridgerton”).
Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, “Space Jam: A New Legacy.” The film will be distributed worldwide by Warner Bros. Pictures. It will be released in theaters nationwide on July 16, 2021 and will be available in the U.S. on HBO Max for 31 days from theatrical release.
Ron is the founder and Editor-in-Chief of POC Culture. He is a big believer in the power and impact of pop culture and the importance of representation in media.